Brands. Please Stop.
January 20, 2012
Building expensive brand sites that no one ever visits, unless you are providing a needed utility, content that is in demand or you have an ecommerce site.
Solution: Play in the areas where your users/targets are hanging out – social media, gaming, influencer partnerships, etc. Invest in social listening that drives great content, utility and things that make their lives easier or more entertaining.
Thank you
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