Search Engine Marketing

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SEM is one of the most powerful tools for digital marketers. Users no longer want to spend time “flipping” through websites; they want to find the information they are looking for immediately (I am a big fan of that).  So having worked on SEM in the past and thinking about getting Google certified I have realized how extremely complex this space is becoming. There are plenty of companies dedicated to this field alone. An important component of SEM is Search Engine Optimization – “… the process of improving the volume or quality of traffic to a web site from search engines via “natural” (“organic” or “algorithmic”) search results.” – Wikipedia

I am also wondering with all the buzz about Wolfram (natural-language search engine) launching on May 18th what the next revolution of search will be “…users can ask questions using natural language and the search engine uses “knowledge models” to bring you the right answer. But does it really work, and will it be a Google killer? Wolfram says “yes” to the first question and “no” to second, insisting that Google and Wolfram Alpha will co-exist and offer different forms of searching… ” –http://dvice.com/archives/2009/03/wolfram-search.php

Here are some articles with great tips about SEO:

Here is a top 10 list summary from: http://www.ozelwebtasarim.com/index.php/web-haberleri/9127-free-search-engine-optimization-seo-tips-step-by-step – please click on this article for detailed information.

Step 1. – Analyze your competition
Step 2. – Start to improve your website with quality content
Step 3. – Choose the right keywords.
Step4. – Creating meta tags – TITLE Tag
Step 5. – Creating meta tags – DESCRIPTION Tag The next important meta tag is description tag. It describes content of your web page
Step 6. – Creating meta tags – KEYWORD Tag
Step 7. – Creating meta tags – ROBOT Tags
Step 8. – Check your website URL before submit to search engines.
Step 9. – Submit your website to search engines
Step 10. – Build your link popularity (offpage optimization)

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13 thoughts on “Search Engine Marketing

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