Can Twitter Help your Bizzzzness


Twitter is getting a LOT and I mean a LOT of buzzz in the industry but besides Tweeting to your pals that your are eating crapes with chicken and blue cheese at the local cafe – are there any other fruitful uses for this overwhelming conversational tool?! I think so! It has to be part of your personal brand or business strategy.

First of all – what in the birds name is Twitter? Watch this: (BTW – I love these “In Simple English” videos). Basically – “Twitter is a free social networking and micro-blogging service that enables its users to send and read other users’ updates known as tweets. Tweets are text-based posts of up to 140 characters, displayed on the user’s profile page and delivered to other users who have subscribed to them (known as followers).” – Wikipedia

Below are some great tips from this awesome article by Nancy McCord:

1. Follow people in your industry who “say something of value, who provide a link to a new application or point me to an interesting new article, video, or blog site that I should review but may have never have found myself.”

“Based on what I like, and the people who I find interesting to read, I now write my   Twitter posts using this same formula to grow my own Twitter audience.”

“What I also like about Twitter is that the people who I follow also know how to show their true personality in their Tweets.”

2. “Twitter is an excellent tool for linking and this is the real value for businesses. By using Twitter to point people to content on your website, articles you have written either on or off your website, or by linking to a service you want to highlight, you drive traffic. On top of that, Google actually indexes Twitter and so your Twitter page can appear in the organic search results so make sure your bio is well thought out. Don’t waste time using Twitter to point to blog posts, use TwitterFeed to post your blog posts directly onto Twitter.”

“If you have a blog or website, you’ll get new Twitter followers by posting your TwitterFeed right onto your web pages. People who may not have known your Twitter ID can simply click the bottom “follow me link” and start following you on Twitter.”

3. “What’s important to be successful in using Twitter is to identify what you personally like about this new media and then deliver the same type of things that you like back to your own followers – work to provide value not drivel!”

4. Getting followers: “I started by following everyone (who I found by doing a Twitter search) who had the last name McCord. Then I searched for web design, search engine optimization, and pay per click. Any site profile that looked good, I clicked to follow the writer.”

5. “Another cool Twitter use is that you can reply to any of your followers by simply putting an @ in front of their Twitter ID. For example to send something to my attention use @mccordweb at the very front of your Twitter posting and click enter. Just remember that this post is seen by all followers on my site and on your Twitter site.”

“If you need a more private exchange, go to the direct message link on the site and select a follower by Twitter ID name and send your message from there.

6. “..the ability for users to communicate with top management using Twitter is an invaluable resource. This one-to-one exchange allows a company principal to keep tabs on customer viewpoints, concerns, and interests.”

“As a Twitter reply or direct mail does not use email and does not require a response, this is a great way to tap into social networking to test new ideas and to ask for user feedback. For example, if you have a new software product, ask your Twitter followers for feedback on a specific feature, or provide a link to your beta version for their testing.

“The best advice that I can offer to you is that you need to use Twitter a bit yourself first to understand the medium and to find out what you like to read best using Twitter. Then, create your own Twitter network sharing information that you find interesting and have some fun.”


  • Twuffer – I love this one, it is a Twitter post scheduler.
  • Twitter Feed – “..allows me to show my blog posts from “The Web Authority” directly onto Twitter. “
  • Twitter Grader – “This one is a vanity application that allows you to see where you stack up against other Twitter users.”
  • TweetBeep – “With this application, you can manage your online Twitter reputation.”

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