With all the ups and downs and the stress of living in New York city – events like Internet Week make me feel warm and fuzzy again. If you are a lover of the industry this is the opportunity to get a sense of the digital pulse – who, what and what’s next. The other amazing opportunity is of course to meet the industry peeps. There are tons of free and very valuable events. I wish I had time to go to all of them but I have too many digital duties @ the job.
So far I went to >
- SOCIAL MEDIA: The Impact of Social Media on Culture and the Economy
- Venture Capital Bootcamp
These are some of the topics I thought were very interesting >
- Creating a community around the evangelists’ of your brand:
Taking the time to congregate and have evangelists discuss your products in person – the example used was the Kindle – when someone is interested in seeing and playing with the product – an Amazon brand evangelist actually meets you in your city and shows it to you ! That is such an awesome way to create a community around your brand and have a real person talk to you about the products cool and dweebie features.
- There was also an awesome presentation at Ignite about the power of “viral” done by an editor from Onion whose name I need to find. He created a character called “The Swine Flu” on Twitter and Facebook and got a huge following by writing clever copy that played on the various social aspects of Facebook and Twitter and used “The Swine Flu” as a “voice” accompanied by some great images.
- Perry Chan had a nice concept with the site kickstart.com – which helps you raise money for your ventures
- Amazon and Mims – more on this tomorrow
- The Social Media event in Time Warner had a lot of informative discussions such as Twitter and Facebook pages becoming almost a replacement for companies regular sites and the enormous overall impact of social media for business
More on these items and the Venture Capital Event I attended tonight will be in tomorrow’s posting.