Maybe there is something to social networks becoming the hubs of companies (their websites will serve more as brochure-ware). Though, I believe that a website is a must have – it is your home – social networks are the cars that bring traffic to your home (at least for now). So just like a good website must have a clear URL and vanity URLs to support campaigns – Facebook is now launching the same thing! Tonight at 12:01 pm EST – vanity URLs are going to be available on a first come first serve basis. To prevent URL “squatting” of a company or brand name Facebook created a form a company has to fill out (http://www.facebook.com/help/contact.php?show_form=username_rights). The company must have at least a 1000 fans to reserve the vanity.