Cannes Lions (My) Cyber Favorites

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Link to the Cannes Lions Cyber award winners: http://work.canneslions.com/cyber/

A List of My Favorites:

http://work.canneslions.com/cyber/?award=1
Tourism Queensland – Very well done, cohesive, integrated online campaign with a great payoff!

http://work.canneslions.com/cyber/?award=1
Fiat – Along the lines of Nike Plus – a very smart way of integrating the real world experience with a super digital platform with a series purpose and payoff

http://work.canneslions.com/cyber/?award=2
Axe – innovative, cool campaign that’s very true to the brand and gets the message across

http://www.uniqlo.com/uniqlo1000/map/
Uniqlo – This is a REALLY amazing website. They were featured in One Show Interactive as well. Check out the beautiful use of vivid videos and awesome interactive navigation.

http://www.akestamholst.se/awards/swooper/
Posten – An awesome digital PR campaign that is based on a very clever idea

http://www.donate-a-meal.com/mainPage_noBlend.php
Donate-a-Meal – Another excellent Digital PR example that really gets the message across of donating food to kids in a very personable, touching way and very user friendly (where every meal shown on kids plate shows exactly how much money you are contributing)

http://work.canneslions.com/cyber/?award=2
Pringles – amazing banner ad with super creative copy

http://www.bornoncloud9.be/canneslions2009/axion/banner-concerts-cyber-banners/banner-example-01.html
Axion – Great creative visual design that plays with the space given to the ad

http://www.cyberentries.com/wario_youtube/
Wario Land Shake it – Now this is AMAZING – so clever!! Taking an existing platform like YouTube and making your video REALLY stand out by simulating the game experience on YouTube.

http://work.canneslions.com/cyber/?award=2
http://www.grazeourfield.com/barnardos/troubledyouth/btc/

Another beautifully executed intelligent ad that gets the message across very clearly

http://draftfcb.at/bank-transfer-job-ad/
Draft FCB – A genius method for looking for an accountant for their agency by transferring a $1 to other agencies and seeing who is super detail oriented and looking for a job

http://work.canneslions.com/cyber/?award=2
Diesel – clever use of x rated materials (safe for viewing in the office)

http://awardentries.co.nz/signs/
Schweppes – Romantic movie with a nicely done subtle product placement

More on the rest of the entries tomorrow …

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