Email Marketing Tips

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A useful article on designing successful email marketing campaigns called “Email Design No-Nos Your Designer May Not Know”:
http://www.lyris.com/resources/email-marketing/articles/email-marketing-design/
Here is a summary of the tips:
1. The Top of the Email is Not for Pretty Pictures
2. Web-like Navigation is Murder on Mobile Devices
3. Graphics Don’t Work – No, Really, They Don’t
4. Invisible Calls to Action Don’t Get Clicked
5. Outlook 2007 Snubs Cascading Style Sheets

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