Facebook Connect is a “single sign-on service that competes with OpenID, the service enables Facebook users to login to affiliated sites using their Facebook account and share information from such sites with their Facebook friends.” – Wiki
Here are some benefits of using the tool from the below two links: http://wiki.developers.facebook.com/index.php/Facebook_Connect and http://developers.facebook.com/connect.php
- Seamless way to connect to user’s Facebook account and information with your site.
- User’s Facebook friends can be brought into your site. You can link friends that have existing accounts and invite new friends to your site.
- Info updates back into friends streams on Facebook
- Dynamic privacy
“Early results have shown that sites using Facebook Connect for login have seen as many as 2 out of 3 new registrations come via Facebook Connect, and those users have about 50% more engagement on sites.”
“Share deeper, richer content (including images, flash elements, embedded links and user-generated content) along with a user’s comments. Users interact directly with your content on Facebook and return to your site to learn more. DonorsChoose (creating a story when users donate) and MeetUp (allowing users to share when they RSVP to an event) are two great examples to check out.”
“Instantly use data users have already shared with Facebook to create a more targeted, personalized experience. For example, if you know a user is from San Francisco, CA — auto-target your content to that location, like Citysearch does. Or, create a completely customized experience based on a user’s stated interests, like Daily Perfect.”
I think this is an excellent free tool that can add a lot of social networking aspects to an existing websites or/and blog which can then generate more traffic for the site and provide more relevant content needs for the publisher.
Examples of Facebook Connect Live Sites