Mobile Marketing

Standard

Mobile advertising/apps have been hot topics for a while, especially since the launch of the iPhone. The United States seems to be behind the times a bit when compared to Asia where for a few years already “consumers already pay for merchandise using their cell phones in South Korea and Japan”. Described as the “third screen” (after the computer and television set) mobile is becoming more and more technically savvy – here is a good discussion on Mobile Ad Trends with a panel of experts done by Advertising Age: http://link.brightcove.com/services/link/bcpid1370868150/bctid1775769073

Bookmark and Share

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s