Mobile Marketing


Mobile advertising/apps have been hot topics for a while, especially since the launch of the iPhone. The United States seems to be behind the times a bit when compared to Asia where for a few years already “consumers already pay for merchandise using their cell phones in South Korea and Japan”. Described as the “third screen” (after the computer and television set) mobile is becoming more and more technically savvy – here is a good discussion on Mobile Ad Trends with a panel of experts done by Advertising Age:

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