Social Capital and Benchmarks

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Steve Rubel – guru of all things social media had an interesting piece in Advertising Age called “How to Build Social Capital: Innovate Early and Often.” The title basically spells out the main point of the article but there are some good examples given such as Starbucks, Microsoft and eBay.  He also mentions a great site where you can take a survey on how your company stacks up in the social media scene and read the report “The World’s Most Valuable Brands. Who’s Most Engaged”

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