Google’s Education Portal for Agencies


Google has created a portal for ad agencies  “to educate their staff on Google Advertising and also help bridge the gap between Google and the agencies which may have been ‘wary’ of using Google ad planning as opposed to traditional media buying techniques.” This will be a great asset for Digital Ad and PR companies to learn the ins and outs of Google. Tools such as “webinars, a searchable library with more than 200 marketing case studies and short, on-demand video segments” will be offered.


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