Digital Case Study and Winner: Chanel N.5


What an amazing job was executed on the first ever Chanel online campaign. Stunning, crisp visuals, brilliantly produced in a superb and detailed integrated online campaign. Kudos to “London Creative Agencies Feed and Hi-ReS!, along with Media Agency MEC Global”. I love the overtake with the train timetable and the animation mirroring how the information changes. The moving train loop with Audrey daydreaming in the background and the banner are great elements that wet your appetite for the “Night Train” spot. The microsite also does an excellent job of being the campaign hub – such as providing behind the scenes footage, Chanel story, etc. It is super romantic and totally captures the essence of the brand, using the peak of the story as her scent (in a subtle, non-intrusive fashion).  It’s also perfect for an international audience – no dialogue just pure visuals, senses and fluidity. Beautiful!



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