Since conversation/influencer monitoring through social media outlets is such a hot topic these days, I thought I would list the tools for finding these individuals in the marketplace. Influencers are the people who basically affect our purchasing decisions because they are well connected, popular and usually an early adapter of new products and technologies.
Here is a current list of some popular tools:
– from Wikipedia
“Message Path Chart of a Single Idea” from a great article by Red Ant: http://www.redant.co.uk/community/blogs/building-a-digital-strategy–planning-investigated/