Client/Agency Relationships

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A very thoughtful article – how clients can better treat their advertising/PR agencies. Having worked on both sides its nice to see someone express the entire nuances of the relationship. I believe that the best campaigns and work come from a mutual understanding, consideration and respect between the client & agency – elevating and empowering each other.
http://www.commscorner.com/2010/09/i-client-take-you-agency.html

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