Genius marketing in action (usage of social, web and a great affordable product based on a subscription model that has proven to be super effective). People actually enjoy watching the commercial (comments on the video speak for themselves).
I wish more marketers were open to innovation and risk taking.
It takes balls to be authentic/funny and to speak to people in a human/friendly way.
With the affordable pricing of the product and the method of delivery (via subscription), I have no doubt this is going to be a big success.