I dream of briefs that lead to this …

Standard

http://youtu.be/ZUG9qYTJMsI

Genius marketing in action (usage of social, web and a great affordable product based on a subscription model that has proven to be super effective). People actually enjoy watching the commercial (comments on the video speak for themselves).

I wish more marketers were open to innovation and risk taking.

It takes balls to be authentic/funny and to speak to people in a human/friendly way.

With the affordable pricing of the product and the method of delivery (via subscription), I have no doubt this is going to be a big success.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s