Good Reads


• Steve Krug “Don’t Make Me Think”
• Eli Broad “The Art of Being Unreasonable”
• Alexis Maybank & Alexandra Wilkis Wilson “By Invitation Only: How We Built Gilt and Changed the Way Millions Shop”
• Daniel H. Pink “To Sell Is Human: The Surprising Truth About Moving Others”
• Tom Hoobyar “NLP: The Essential Guide to Neuro-Linguistic Programming”
• Paul Adams “Grouped: How small groups of friends are the key to influence on the social web”
• Nate Silver “The Signal and the Noise: Why So Many Predictions Fail-but Some Don’t”
• John Hegarty “Hegarty on Advertising | Turning Intelligence into Magic”
• Marty Neumeier “Zag: The Number One Strategy of High-Performance Brand”
• Tony Hsieh “Delivering Happiness”
• Brian Sheehan “LOVEWORKS”
• Geoffrey Moore “Crossing the Chasm”
• Seth Godin “Tribes: We Need You to Lead Us”
• Stephen King “On Writing: A Memoir of the Craft”
• Simon Sinek “Start with Why”
• Eric Ries “The Lean Startup”
• Tom Kelley “The Art of Innovation”
• Donald Norman “The Design of Everyday Things”
• Edward R. Tufte “Envisioning Information”
• Peter Morville “Information Architecture for the World Wide Web: Designing Large-Scale Web Sites”
• Scott Mccloud “Understanding Comics: The Invisible Arty”
• Hillman Curtis “MTIV: Process, Inspiration and Practice for the New Media Designer”
• Alan Cooper About Face 3: The Essentials of Interaction Design
• Jesse James Garrett “The Elements of User Experience: User-Centered Design for the Web”
• Bill Buxton “Sketching User Experience”
• Clay Shirky “Here Comes Everybody: The Power of Organizing Without Organizations”
• Paco Underhill “Why We Buy”
• Steve Mulder “The User is Always Right: A Practical Guide to Creating and Using Personas for the Web”
• Jakob Nielsen, Kara Pernice “Eyetracking Web Usability”
• “Measuring the User Experience: Collecting, Analyzing, and Presenting Usability Metrics (Interactive Technologies)”
• Jeffrey Rubin, Dana Chisnell “Handbook of Usability Testing: Howto Plan, Design, and Conduct Effective Tests”
• Eckhart Tolle “A New Earth”
• Susan Cain “Quiet: The Power of Introverts in a World That Can’t Stop Talking”
• Steven D. Levitt “Freakonomics”

Blogs/Websites: – Mobile Analyst – Mobile Experience

Art Inspiration: (Code & Art)

Free Online Classes

• Psychology Today
• Mental Floss
• Wired
• Economist
• Fast Company

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