TenPlay: Making Viewers Be Part of TV

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Re-inventing the second screen.

With many local and international entertainment players vying for viewers’ TV attention, Isobar built TENplay – a platform unique to TEN, its audience and the network’s core values: Authentic, Discoverable, Entertaining and Inclusive.

The Challenge
Creating a game-changing user experience

The catch-up TV space is filled with countless local and international players. Everyone from mobile providers, media companies, SMART TV manufacturers and movie studios are working hard to create innovative experiences that capture the audience’s attention. We were challenged to create an integrated, multi-device solution that delivered game-changing user experience in the free-to-air category.

The Solution
TENPlay – Catch up TV for the digital age. Making viewers be part of the TV experience.


We created TENplay brand followed by a platform that’s unique to TEN and its audience. The app and the website were centered around the network’s core values: Authentic, Discoverable, Entertaining and Inclusive. This allowed us to speak to the audience needs of all three channels under the network: Ten, Eleven and One and connect with them like never before.

The Results
400K App downloads and 24.3% more page views

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