Stockland: Transforming Shopping Malls

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To adapt to the changing landscape of retail, Isobar worked with Stockland to formulate a strategy that revolves around developing real-world experiences that cannot be replicated online. We focused on making consumers feel special along every step of their interaction with the brand, be it online or in centre.

The Approach
From the business challenges and consumer insight we developed a strategy that focused on four key pillars that were brought to life through both the website and Facebook; convenience, experiences, community and inspiration. The key proposition we developed was ‘Stockland is not just a place, it’s a space where our customers come to relax, eat, play and share.’

We realised this proposition by creating a connected experience starting with website, app and in-centre digital displays; making it convenient, easy to get to, and enjoyable prompting them to visit our centres and to stay longer.

The Process
– 
In-depth research and analysis
– User experience design
– Prototyping
– Digital Roadmap & Future Vision
– Website build (adaptive design)
– Test, Learn & Improve

The Results so far:
This is just the beginning of our journey of transformation.
In the first 4 months since launch:
– Bounce rate has decreased by 33.2% for desktop and 15.5% for mobile
– Overall traffic increased by 34% on mobile and 48% on tablet
– Consumer database grew by 75%
– Facebook likes increased by 134%

In-centre activation was used to boost engagement and provide convenience and entertainment that went above the regular sale shopping experience.

 

The transformation didn’t just stop there but evolved into the digital to physical and what experiences look like in centre.

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